Introduction to Santander and its market plan

Introduction to Santander and its market plan Santander is one of the largest financial institutes in the world with a consumer base of 66 million people worldwide functioning in 40 countries with 150 years of experience making it the 5th largest bank in the world by profit and the 7th largest by market capitalization (Santander Home Page). The success of a business lies with its collaboration and communication strategies with its customers and clients (Kotler Sitawan, 2007). Santander has enhanced and developed its business by emphasizing the need to communicate and collaborate with consumer and customer demands prior to financial profit and organizational benefits; this is the biggest secret to its success. Marketing has evolved a great deal in the past decade and Kotler describes marketing as the process by which companies create value for customers and build strong relationships in order to capture value from customers in return (Kotler, 1999). 1.1.1 Marketing plan and mission the mission of Santander is dedicated to being a resilient financial institute while embracing a culture of market orientation and making customers priority and forefront of every strategy or plan formulated. The marketing plan for Santander hence stands to endeavor and to seek out and conserve the buoyancy of its customers and offer generous services aligned with consumer expectations and demands (Santander Home Page). 1.1.2 Marketing plan and vision- the vision henceforth is aptly aligned with the mission of the organization by unremittingly creating value products for customers offering a sense of belonging and a family environment where services are beneficial according to their requirements (Santander Home Page). 2.1 Marketing plan in terms of changing market trends Marketing has evolved a great deal and Kotler defined these changes in three stages (1) marketing 1.0 (2) marketing 2.0 and (3) marketing 3.0 (Kotler Sitawan, 2007). The 1.0 marketing strategy is epitomized by Henry Fords marketing strategy with respect to his T automobile Model stating any customer can have a car painted any colour that he wants so long as it is black; illustrating that marketing is about selling a single product on a large mass scale bearing in mind feasibility and low cost (Kotler Sitawan, 2007). Henceforth marketing 2.0 signifies technological trends of marketing epitomized as age of participation where collaborative marketing strategies i.e. news, advertisements and online marketing approaches like Wikipedia, YouTube, Facebook, Twitter etc are used for marketing products and services. Most of the organizations functioning in the business world follow and adhere to marketing 2.0 strategies but with the changing trends corporations like Santander have altered th eir marketing strategies by collaborating marketing 2.0 and marketing 3.0 strategy where information technology is collaborated with global marketing approaches as 3.0 is an approach that addresses concerns and desires of global citizens (Kotler Setiawan, 2007). Santander has improved and enhanced its marketing products and service by offering online banking to its customers. However as the competitive market has evolved fiercely the organization has realized a need for change with reference to their services. The rapidly advancing technological trends and consumer demands in accordance to it Santander has aimed to leverage its consumer base to escalate its revenue stream while offering extended services in banking to its customers. Taking all these factors into consideration a marketing plan for Santander thus formulated was to introduce a much more advanced and improved version of online banking ensuing releases supplements new features and functionalities to make it truly state-of-the-art (Santander Home Page). A brief outline of its marketing plan thus follows: 2.1.1 E-Services The corporation with the changing trends aims at the best quality services that are beneficial and according to customer demands and requirements. Santander has launched an online direct savings for Family Planning and Education and is offering the following:  · Childrens savings accounts  · Education savings accounts  · Holiday savings accounts  · Retirement savings accounts While offering these Santander offers the following additional services to its best eminence (Santander Home Page):  · Accepting deposits  · Lending loans  · Transfer of money  · Trustee business  · Safekeeping  · Government business  · Venture capital offering loan for initiation of a risky business  · ATM  · Phone and internet banking  · Deposit insurance schemes 2.2 Marketing plan and product analysis in terms of marketing environment and competitors Family planning and educational savings account is offered by every bank in the world. Santanders marketing environment is highly competitive and rapidly evolving with institutions adapting to advance and current marketing trends in order to enhance consumer base. What makes Santander different and unique in its marketing strategy and service offers is their cost effective and consumer reliable savings accounts and services that prove to be beneficial to their customers in the long and short term. Following is a comparison of its competitors to the e-savings services it offers: Source: www.comparethemarket.com Analyzing the market environment and market trends, Nationwide offers award winning savings accounts with their e-saver account acknowledged by Money-facts as one of the most consistently high-paying internet savings account between 2005 and 2008. The service however is limited and targets a particular set of customers those who can afford it activating it by depositing  £5,000 in their accounts. Their cost-effective and premier services are limited to a particular class in society which is also evident in their limited advertising strategies. The services they offer are (www.natwest.co.uk):  · 2.00% gross p.a./AER with no more than 3 withdrawals annually otherwise it may result in low interest rate  · Savings from  £1 to  £500,000  · Customers holding a Nationwide Flex Account is offered to set up a high interest internet savings account  · Customer not a Nationwide Flex Account members are obligated to open a Flex account online alongside an e-savings Plus Abbey is a collaborative of Santander and is ranked as one of the 10 largest banks worldwide. On the other hand Abbeys marketing strategies and services seem more business oriented with the aim of enhancing revenue stream while offering customer satisfactory services and products. Abbeys allow its customer to open a savings account with a minimum deposit of  £1 while offering them an interest rate of 2.50%. Although a lot of other banks provide the same service i.e. opening a savings account for the amount of  £1 the difference is highlighted in their interest rates which are less then Abbeys. Abbey offers interest rates and savings accounts which helps customers in achieving their saving targets for short and long term. Their advertisement and marketing strategy invokes customers stating whether youre saving up for a new car or just for a rainy day you can get their quicker with an Abbey savings account (www.abbey.co.uk). Abbeys savings account are designed and formulated to suit variety of needs of customers i.e. whether customers are planning to save up annually with the purpose of benefitting from higher interest rates or in need of savings accounts which does not limit withdrawals on the cost of interest rates. The bank offers savings accounts all suited to a variety of customers and a universal mass target. Their product and services are as (Abbeys home page):  · Offers a grand return of 2.50% gross/AER with a bonus of 2.00% gross/AER for the first year while opening a savings account  · Savings from  £1  · Offers round the clock money withdrawals without limitations or penalties  · Calculation of interest on a daily basis with final payment on a monthly basis  · Provision of Financial Services Compensation Scheme Services where savings is cosseted up to  £50,000 The market environment after analyzing both of these financial institutes seems to be fiercely competitive. The comparison of both distinguishes the aims and objectives of both on different yet same plane e.g. Nat-west targets a particular class with limited services with no compromise on quality or performance; hence confining a major part of its services to business customers and their investment securities. In simple words the services of Nat-west are beneficial and reserved for the elite. Abbey, conversely, appeals to the needs and demands to a variety of investors big or small and their services and products are designed for all classes. Evaluating products and services of these two competitors Santander aims to offer services that are not reserved or confined to just one class or a particular set of targeted customers. To establish a strong market plan and marketing approach Santander has launched branches in various destinations nationwide emphasizing that location is significant in marketing strategies. The location of the branches is vigilantly planned out i.e. on high streets and malls etc which are easily accessible by customers. Santander has also invested in promoting branches in the rural area by carefully evaluating the saving rates in both rural and urban areas; and after careful evaluation it seems that people in the rural area tend to save up more as compared to urban areas. Apart from this Santander has launched an easily accessible e-savings family and educational accounts by enhancing its profit margin by 3% (Santander Home Page). The reason for this improvement in profit scale is beneficial with reference to organizational marketing benefits and customer requirements and demands e.g. this service is offered online making it more cost effective i.e. not investing in staff, branching or online advertisement and by offering online bank statements it saves up on cost of postal or printing. Hence it proves beneficial for both customer and the Bank. Santander offers the following services in a competitive market environment (Santander Home Page):  · Great return of 3% gross/AER including a bonus of a free laptop after one year on first commencement of the account  · Savings from  £1  · Customers with current accounts can set up savings accounts on high interest rates  · Withdrawal of money anytime with interest generating on an annual basis  · Customers with e-savings accounts are entitled to a 25% discount on travel 2.2.1 SWOT analysis of Santander Strengths v Introduction to e-savings interest account v Comparatively better interest rates v Ideally suited to a variety of needs v Provision of better discount offers v Being more cost-efficient through e-services Weaknesses v Increased costs associated with more benefits to attract customers Opportunities v Introduction of new branches in rural areas v Moving a product into a new market sector v Benefitting from new technological trends i.e. e-savings and online banking Threats v Increasing competition and threats to the Banking industry from other companies v Decreased investment in savings account due to the current financial climate 2.3 Marketing plan in terms of marketing environment and consumer behavior The marketing environment assessed and evaluated for a marketing plan is derived from two factors (1) motivational factors of consumer attitude (2) amendment of marketing strategies according to changing consumer attitudes and demands (Kotabe Helsen, 2010). Hence in this scenario the marketing environment thus assessed for apposite marketing management are derived from two factors (1) motivational factors or aspirations of people whether to having savings or not (2) amending interest rates with changing consumer attitudes and demands. While evaluating the marketing environment and consumer demands organizations should evaluate products that are in the market and are not appealing to consumers; the best way to overcome such a challenge for the marketer is either to find ways to change the product or change consumer perception (Elliot Roach, 1991). In the banking sector it is known fact that the amount of savings by a consumer escalates with the increase in their income and as econom y strengthens the volume of savings by individuals is likely to grow (Johnson 2004). It is for this reason that consumer attitudes and motivations must be evaluated and aptly assessed to better comprehend how and why flux in savings occurs. What motivates people to save? this aspect of consumer attitude has been researched by the Survey Research Center where it analyzes and evaluates consumer attitudes towards savings. Their findings demonstrate that consumer save for a variety of reasons different from the other and the two major reasons hence highlighted are of two kinds (1) the survey showed that 40 to 45% of individuals save for emergencies or for a rainy day to eliminate the chances of being broke if ever unfortunate turn of events may occur (2) 70% of the individuals surveyed gave a positive outlook to their savings stating that they would save for an early retirement or for family and educational needs or to purchase a house or start a small business (Spiegel Samuels 1984). Due to these factors Santander strives and seeks to preserve and attain consumer confidence by offering products that are aligned with their attitudes and demands and services that comply with their life aspirations and their needs for savings. The following critical path or marketing plan analysis has been established by the organization to follow the launch of e-services: 3.1 Marketing in terms of technological and media trends Kotler has described the enablers of new wave technology the rise of social media and has further classified it into two categories (1) expressice social media (2) collaborative media (Kotler Satiawan, 2007). In recent years the World Wide Web has become one blog and has evolved personal communication for availing economical benefits and gains. This has given rise to new technological trends and changing marketing strategies for organizations like Santander. Consumers products in quick access and easily managed are now rapidly becoming popular by means of e-services or the internet as business social media is low-cost and bias-free and it will be the future of marketing communications (Kotler Satiawan, 2007). Trend-watching becomes essential when it comes to promotion, pricing, positioning and executing a product into the market as it summarizes consumers motivation for product co-creation (Kotler Satiawan, 2007). 3.1.1 Promotion- online advertising a means of collaborative social media trend is rapidly evolving and developing in the business world. The Internet Advertising Bureau and Price water-house Coopers, surveyed a report with reference to online advertising and its growing consumer appeal stating that it grew 41.2.% to reach  £2.02 billion in 2003and it exceeded by 11.4% market share against 10.4% traditional and conventional advertising media i.e. newspapers and magazines. The traditional advertising market saw a 2.9% decline in their market share in 2008 against internet advertising (Shampine, 2003). The three principle categories in online advertising formats i.e. display advertising, paid-for-search and online classified advertising grew by 35%, 52% and 45% respectively generating revenues of  £453.7 million,  £1.2 billion and  £379 million annually, respectively (Shampine, 2003). Recent years have shown a thrust in technological trends particularly in E-services and it is anticipated that this impetus will escalate and advertisers feel prone towards experimenting and benefitting from these technological trends and creating more innovative and appealing advertisements to enhance consumer base. In response to this drastic technological change, Santander Bank is promoting its business through operating a very user attractive website and by using the social Medias such as facebook and twitter. Companys website is where promoting the business also the main aim is to facilitating the customers and management perceived the healthy impacts on customer base of the company. Hence, online advertisements are more beneficial for organizations like Santander. 3.1.2 Pricing- the pricing for the service offered by the Bank should be aligned with consumers motivation for product co-creation. The interest rates should be amended and modified with the changing consumer attitudes and their feasibility. Market evaluation hence for expressive social media becomes essential for Santander to understand and collaborate with consumers and their expectations associated with the organization. 3.1.3 Products- Santander management is continuously seeking the new ways to meet up the needs and demands of their customers by offering them the more competitive and versatile products. The e-savings offered by the Bank is offered to appeal consumers who are pursuing means to save up for a better tomorrow for their families and child well being. The services online offered by Santander include Childrens saving accounts, Education savings accounts, Holiday savings account and Retirement savings account. 3.1.4 Placement- Internet and web has become the fastest growing convenience in the past recent years. However, the bank is offering the combination of both services; online and offline services. Considering that there are areas where the branches have not been setup, e-services are ideal for the customers to access their account details, statements and deposits online. 4.1 Marketing in terms of future sustainability According to the projections released by the Office for National Statics, the population in the UK is anticipated to increase by 4 million to 65.6 million by 2018 highlighting a 1.2% incline per annum. The statistics illustrate that the working population defined as individuals between 16 and 59 is anticipated to increase by 14% i.e. from 38.1.million to 43.3 million in the span between 2008 to 2033. This also means a 1.2% increase per annum and since this is the target of Santanders e-savings services the market evaluation and product projection is carried out with reference to these statistics and information. (Source: www.statistics.gov.uk/pdfdir/pprojnr1009.pdf). According to a published report by Mintel Corporation Ltd. people investing in savings accounts average percentage stands at 40% and which is expected to rise to 42.1% by 2012; demonstrating a  £95.14 per head savings that is to increase to  £98.37 and  £101.29 in 2011 and 2012 respectively (www.statistics.gov.uk). Bearing in mind all these figures and statistics the future prospects of Santanders e-savings can be made hence: Net profit 4,685 5,109 5,538 For future prospects and the firms future reputation will be well managed by controlling launch product effectively and aptly by  · Calculated planning of the e-savings service after vigilant market environment and consumer behavior evaluation and assessment  · Conducting online surveys and creating blogs for feedback and evaluating possible opportunities for modifying product according to consumer needs  · Managing online project management by establishing monitoring and task management teams  · Viral circulation strategies i.e. advertising through expressive social media and collaborative social media  · Refining formats i.e. pricing, promotions, bonuses and discount rates, up-sells and continuous improvement programs for the services being offered  · Synchronizing efforts with in-house staff, outsources and vendors and deliverables from project principles  · Setting up a customer service online operating team available to consumer round the clock. 5.1 Conclusion When undertaking a sustainability initiative it is important to measure the costs, savings, and revenues and other benefits to get all stakeholders on board and the measures should be accurate and honest to evaluate the impact of initiative on financial return and intangible benefits (Cooperman Gifford, 2008).Santander is keen on adapting to the changing technological trends as due to globalization the world has become one block where exchange of ideas, thoughts, personal communication and information is carried out through the evolving internet trend. As the statistics show online advertising is rapidly becoming popular due to the vastly growing number of consumers approaching firms and organizations for their needs and requirements by e-services. The future for Santander stands bright and the high reputation is evident from its inclining market share and consumer base by adapting to the 3.0 marketing strategy in todays business world. This will also enable the organization in comm unicating and collaborating with its customers in a better way and better comprehend their needs and demands and modify their products accordingly.

Eating Disorder Research Paper Essay

Media and society are often looked at as a source of daily entertainment, gossip and news. Every day, people are constantly exposed to thousands of images of glamour, beauty, celebrities, and much more. The media is so compelling that it has the power to change what people believe in. The images that are shown repeatedly make a way into teenagers mind and they want to be a part of what the media shows. Teens feel the need to change their body to look a certain way and be like someone else. But a fact unknown to teenagers is that even celebrities’ body are not perfect. The most common eating disorders are anorexia nervosa and bulimia nervosa. People with anorexia have a huge fear of gaining weight and a change in their body shape and size (â€Å"Eating Disorders†). Anorexia has been characterized as a â€Å"rich white girl† disorder because most anorectics are white and about three-quarters of them come from households at the middle income level or above (Davidson and Fundukian). Bulimia on the other hand is when a person eats large amount of food over a short period of time then later performs activities to try to burn the calories off. Binging is the most common symptom of bulimia and it is often done when trying to get rid of the food eaten. Bulimia is thought to affect around 1% to 5% of teenage American girls and up to 3% will be bulimic at some point in their life (Arnold and Walsh 30). Studies show that â€Å"media exposure has a direct impact on disorder symptoms and indirect effects through gender role endorsement, ideal-body stereotype internalization and body satisfaction. † The covers of magazines display pictures of both men and women whose images are offered as near perfection in society. â€Å"Research has shown that even brief exposure to ads showing highly attractive models results in decreased satisfaction with one’s own appearance† (McMurray). Teenagers should know that celebrities are not magically beautiful and thin, they are made to look that way. â€Å"Today’s culture is unique in that the media is a far more powerful presence than ever before† (Derenne and Bersin). The media has been named as a causative factor for body dissatisfaction, which promotes unrealistic standards of female beauty and show images that create and reinforce cultural definitions of attractiveness. (Qtd. in Wexler). The media opens the door of eating disorders to teenagers and brainwashes them into thinking that being thin is important and necessary. The media needs to be very careful in the messages that they give to teenagers regarding body image. Dr. Bond says how â€Å"the media should be more responsible in not publishing pictures of very thin models and celebrities because young people wish to emulate them. Eating disorders are not going away, if anything they are becoming more common (Thinspiration? ). Advertisements everywhere continually expose the notion that losing weight will make people happier. Advertisements that show thin celebrities reach out to individuals telling them what they can be or become if they were thin. By looking at these advertisements, women start to feel insecure about the way they look. The NEDA reports that â€Å"women’s magazines contained 10. 5 times more advertisements and articles promoting diet and weight loss then were found in men’s magazines. It also reports that a study of 4,294 network television commercials revealed that one out of every 3. 8 commercials conveyed some sort of attractiveness message of what is or is not attractive† (Qtd. In Wexler). Many women frequently compare their bodies to those around them and the body images on advertisements lowers their self-esteem. The advertisements of celebrities affects the stereotypical idea of an ideal body which leads to eating disorders (Stice et al 5). Online, there are websites that promote anorexia. Teens with anorexia can then put up pictures of their skinny bodies for other anorectics to see and feel encouraged by. They feature pictures of celebrities such Keira Knightley and Victoria Beckham that promote 400-500 calories a day diet. In a year alone more than 500,000 people visited the sites and a 2011 EU survey found more than one in five six-to 11-year olds had been exposed to one or more sites with these â€Å"harmful content† (Thinspiration? . Teens who are anorexic feel that having an eating disorder is not a bad thing. They look upon each other for support, telling each other secrets of losing weight. The quote â€Å"Nothing tastes as good as skinny feels† by Kate Moss is popular among these pro-anorexia websites (Wardrop). TV shows also send the message to be thin to whoever watches them. Disney Channel, which attracts millions of viewers, especially the young, made fun of eating disorder and actually promoted the idea of being thin. In the show Shake It Up, someone stated â€Å"I could just eat you guys up, you know, if I ate† (â€Å"Party It Up†). In another Disney show, So Random, a conversation goes on where one character tells another â€Å"Angus only eats one full meal a day† to which Angus replies â€Å"My agent’s always on me about looking my best (â€Å"Colbie Caillat†). Disney thinks about eating disorders as a joke which is not dangerous. For many kids, the people on Disney are their role models, and if kids see their role models not eating, they are going to think that it is okay to not eat. Also if Disney encourages the idea of not eating that kids will do the same thing. Demi Lovato who battled an eating disorder attacked Disney about these risky messages that they send to kids. Experts say that Lovato opened the Pandora’s Box about the dangerous effects television shows can have on the negative body image of young women (â€Å"Disney Pop Star†). Even in other TV shows, the overweight characters are most likely portrayed as lazy and the one with no friends, while thin characters are successful and popular. This also sends a message that in order to be successful in life a person has to be thin. Teenagers feel pressured into looking the way society wants them to look like. Everywhere they go, they see posters of celebrities enhanced to look â€Å"perfect. Society thinks that if someone does not look a certain way then it is not acceptable and that they should change how their body looks. From a young age, women are given the message that in order to be happy, they must be thin. Thousands of teenage girl starve themselves to attain what the fashion industry considers to be the â€Å"ideal† figure (Thompson). Society has become obsessive and prejudiced when it comes to body image. Society and media work together to get that one message across to teens today; to be thin. New diets come out every month and media spends money trying to advertise them and get celebrity endorsements. In stores, the front pages of magazines show that one celebrity that everyone looks up too. How they talk about that one diet that â€Å"changed their life† and made them â€Å"happy† again. Teens think that if these celebrities can be skinny, then why can’t they? Teens spend their times looking at websites and magazines that tell them how to be skinny. By constantly portraying â€Å"perfect† bodies in the media, it promotes unhealthy eating that can sometimes lead to death (â€Å"Disney Pop Star†). Even today, dolls like Barbie send that message to young girl to be thin. The Barbie doll is a stereotype of a woman with no flaws and a perfect body who gets to be whatever she wants. Girls who play with Barbie feel the need to look and act like her. The traditional Barbie is known for her 40-18-32 measurements (Young) which would be unproportional on human bodies (Grey). If Barbie were real, she would be 5’9†³ tall and weigh 110 pounds, about 35 pounds below the minimum healthy weight for a woman of that size (McMurray). Barbie helps to perpetuate an ideal of materialism, beauty, and being thin is happiness and since a young age, the desire to be thin is recognized by girls everywhere. But eating disorders doesn’t just affect women, it affects men also. In a study by Harvard researchers, 25% of 3,000 adults had anorexia or bulimia and 40% of binge eaters were men (Boodman). Just like women, men also feel pressured into looking a certain way. In school, boys are told to be healthy if they want to keep playing a sport. But that habit can become something more dangerous. â€Å"Studies show that gay males particularly place a higher calculation on thinness than heterosexual males, with a level of concern for thinness almost equal to that of the typical heterosexual female† (Anderson, Cohn, and Holbrook 41). Because of this many men might be afraid about coming out to the world about their eating disorder. Some people think of an eating disorder as more of a woman thing and â€Å"psychological tests for eating disorders are biased towards diagnosing women† (Anderson, Cohn, and Holbrook 41). Eating disorders are also common in the entertainment business. Celebrities and models are also under pressure to look their best. The average model weighs 23% less than the average woman and fit the category of being anorexic (Thompson). Models go through plastic surgery and photos are air-brushed before going to print. The body type and images are unobtainable to the average individual and the constant force of these images on society makes teens believe that they should be. Many celebrities and models who feel that an eating disorder is something more dangerous than what everyone else seems have come out and talked about that issues. Even celebrities who once had an eating disorder spend time educating others and telling them that it is okay to get help. In 1992 after the news about Princess Diana being bulimic was released, there was a significant increase in the number of bulimia diagnoses. This effect then came known as the â€Å"Diana Effect† (Celebrities Who Battled Eating Disorders). Just like how Lucy Grealy states in her memoir Autobiography of a Face, â€Å"Beauty, as defined by society at large, seemed to be only about who was best at looking like everyone else† (187) it looks like that concept has not changed since that time. In today’s society everything is about being thin and trying to look like a model or a celebrity. Teenagers try to do everything to make themselves how society wants it but in the end they just destroy themselves. Society and media think of an eating disorder as a joke but it is a disease; a disease that has the power to take the lives of both women and men. For anybody out there who thinks that an eating disorder is not a big deal then they are wrong. People, especially the media, should know that the message they send out to teens is wrong; everything is not just about being thin. Simply by the media bringing out the concept that being beautiful and thin is necessary for a successful life is wrong. Having to look like a model to be accepted in society is wrong. All these messages have a huge negative effect on teenagers and they think down of themselves just because they do not think they are â€Å"right† for society. The fake advertisements that are shown is just another step for teens to developing a dangerous and deadly addiction that is called an eating disorder. â€Å"I think we look at society and we look at every ad that out there and everything that tells us how we’re supposed to look, and how we’re supposed to live, and how we’re supposed to be instead of saying ‘Is that how really I feel? ’, ‘Is that really what I want to do? ’, and ‘Is that really how I want to live? ’† (Ellen DeGeneres).

Relationship of relationships Essay

Statistics on suicides show either positive or negative correlations with suicidal tendencies. There are then vulnerabilities but there are also mitigating circumstances or resistance to committing suicidal acts. Age level, ethnicity, gender or sexual orientation and affiliations were found out to somehow relate to occurrence of suicide. The individual’s state of mind and history of mental illness are shown as factors to consider. To properly situate these findings, we therefore define the key elements of a synthesis from the three disciplines used in the study. We came up with the following: 1. There is a sort of an internal progression line and a parallel social time line The relationship between these two line is like lock and key, based on fitness but in a very dynamic setting subject to sudden â€Å"twists and turns† along the way of integration or its opposite alienation. The situation made more complex as social situations are not usually homogenous. Variation in individual progression may not be the same. Alienation then could continue with the social situation for the individual deteorating as well because of its regression into greater alienation. 2. Reason for living There are levels of ideation, fairness for example is simpler than being just and in the same manner looking at life as a skill of how to handle the complex of emotion and reasoning in relation to social information daily being processed and given the vulnerabilities, intervention could be crafted and social vectors who or which will carry it out properly identified, invited and oriented. The purpose is not really educational or mentoring but engagement in real life social situations. Gaining insights in preventing suicides Taking bits of wisdom from different disciplines affords a view of world against a new light and in concerns such as suicide; a fundamental realization of the value of life in contrast to losing the reason for living is of paramount importance. Combining psychology, sociology and religious perspective gave us this opportunity (Table 1). Table 1. Generated insights used in the study from the three disciplines Discipline Insights Psychology The perception of self could be more decisive than the nature of self as determinant of action. Perception is a product of cognition. Suicide is a form of self annihilation. Could be a product of â€Å"dark cognition† Sociology Group setting is integral in developing self. The value system is as fundamental as the relational in group or social networks. Suicide as a syndrome has social context, a form of conflict resolution which is acceptable in some cultures (Masada, Seppuku in Japanese culture). Religion The value of life is above life. The objective of life is purification. Suicide is a sin not on life but a sin of arrogance that life is for us to take. A continuing exploration on life There is that saying that life is always a search for completion and which forms one of the great motivations in human development. In the same vein, this effort is an exploration traversing perhaps what Kolberg’s describe as the higher stages. The integration of the different perspectives may not be perfect as each of the disciplines have their own attributes which could be taken as either strength or weaknesses (Table 2). Table 2. Strengths and weaknesses of the three disciplines used in this study Discipline Strengths Weaknesses Psychology Probes into the nature of self and will on human behavior including dark acts such as suicide. The apparent stand off in the nature and cognition Sociology Relates self and social processes of integration or alienation Unpredictability of human behavior or dynamic shifts. Social senses may not be keen enough and sensitive enough to notice risk situations or situations leading to suicides. Religion Externalization of the value and meaning of life. Morally grounded. Tendency to mystification of mundane and human nature.

Americ A Agricultural Society Into And An Industrial Giant

Through out the the centuries America has envolved from a agricultural society into and an industrial giant. Some of the way it has envolved is culturally ,political and economically.America has envolved from a agricultural society into and an industrial giant culturally by immagrantion.America has envolved from a agricultural society into and an industrial giant political. America has envolved from a agricultural society into and an industrial giant culturally by immagrantion.America has envolved from a agricultural society into and an industrial giant economically by mass production. Between 1880 and 1921, more than 23.5 million immigrants entered the Coalesced States. This period is now kenned as the Incipient Immigrants. Prior waves of immigrants had come primarily from northern and western Europe – England, Ireland, Germany, Scandinavia, etc. But after 1880, increasingly sizably numbers of immigrants orginated from southern and eastern Europe – Italy, Greece, the Balkan countries, Russia, Poland, etc. The majority of these immigrants settled in the cities of the Northeast and Midwest, where they took jobs as inept factory workers and at the same time dramatically changed the ethnic makeup of urban America. These incipient immigrants, many of whom were Catholic or Jewish, were viewed by many native-born Americans as being racially and culturally inferior, and Nativism became an increasingly potent force in American society and politics.I the nineteenth