Nixon’s Policies Versus the Strategies of Cold War Free Essays

It is at the peak of The Cold War that Richard Nixon assumed his position. He felt the need to change the country’s foreign policy because it is at this time that thousands of American troops were sent to Vietnam. Then, there was a strong urge to win The Cold War over and stop communism at any cost, Nixon rather wants to divert it to another way that points to a productive initiative that basically highlights cooperation. We will write a custom essay sample on Nixon’s Policies Versus the Strategies of Cold War or any similar topic only for you Order Now Nixon believed that the only key to a more stable world is a stronger America. He then emphasized the bigger importance of partnership to win back not the war but peace between countries. Nixon even stated to provide shield to those countries in alliance to them in case of nuclear threats. He even said that the United States would also keep its commitments to other nations, as well as manpower to those who needs defense. His strategy turned out to be more civil and diplomatic than that of the heated cold war policies. He engaged more on changing the approach so as to better see the problem and make it into something more favorable to everyone (Nixon’s Foreign Policy: A Global Balance Of Power ). Reference Nixon’s Foreign Policy: A Global Balance Of Power . (n.d.). Retrieved october tuesday, 2007, from free essays: http://www.freeessays.cc/db/38/pbk80.shtml    How to cite Nixon’s Policies Versus the Strategies of Cold War, Essay examples

Inflation for Transportation Fuel and Apparel - myassignmenthelp

Question: Discuss about theInflation for Transportation Fuel and Apparel. Answer: (Blinder J, 1988) defined the term inflation as that general rise in the prices of goods and service. He claimed that inflation cannot in this matter be defined or announced due to the rise of one or two goods and the general increase of many goods or services. Some of these goods according to (Blinder J, 1988) are food, housing, transportation, fuel, and apparel. He stated further that these many goods and services but me increasing the impact to be felt in the economy and that explains why one or two goods can not necessarily lead to inflation. Causes of inflation According to (muley, 2009) inflation is majorly caused by the excessive demand for goods or services or the general decline in the supply aggregate or rather the output. This now explains why the scholars like (Dr Econ, 2013) stated that there are two types of inflation: cost-push inflation and demand-pull inflation. Both of these types result in an overall increase in the price level of goods in the economy but the causes of the two types of inflation may differ. Demand-pull inflation is as a result of the increasing demand for goods or services in a given economy when that economys productive capacity is not reciprocating the same increase. This means that there is less availability of goods and services in the market than the money supply. It's generally termed as too much money spent chasing few goods. The major causes of demand-pull inflation include Interest rate cut Rising wages and monetary growth lead to too much money in the economy and this makes the prices for goods and services to increase. Increased government expenditure that increases the money supply in the economy as well as driving up aggregate demand Expectations for a future increase in prices leads to inflation in that people tend to save for such periods and also the firms and workers increase their prices as a way for catching up with the expected inflation(Agarwal, 2017) On the other hand, cost-push inflation is caused by the increase in the inputs in the course of production or simply raw materials. This leads to increase in prices for this goods and services thus reducing the supply of the goods and services. (Amadeo, 2017) states that the causes of this type of inflation include: When there is monopoly achievement by a company. The company tends to reduce its supply of good to achieve their profits objectives. Wage inflation where workers and laborers force for increased pay and as a way of getting the profit back, the companies pass the costs of labor to consumers by increasing the prices of Government regulation and tax. Unfavorable and high taxes imposed by government leaders to increase in the goods produced within that economy. Exchange rates Natural disasters that lead to inflation by hindering supply of goods and services. Theories of inflation Cost-push inflation theory Its a theory that was developed during and after the second world war. According to cost-push inflation theory, the prices of goods and services rise due to rising cost of production. Majorly these cost of production is the cost of raw materials and labor costs or wages. During the production of goods and services, when the cost of producing these goods goes high, the companies pass this burden to consumers of these goods and this leads to increased prices. For instance, according to this theory, take a situation whereby the steel goes high, the cost of the tractor will consequently rise, this will automatically lead to costs of agricultural products being produced with the help of that tractor.(Thorp Quandt, 1959) It is caused by the monopoly elements either in the labor market when there is wage-push or in the commodities market when there is profit-push but mostly it is due to wage-push which increases the cost of production and hence prices. Objections of cost-push inflation One of the objections to cost-push inflation theory is that its only a theory that can only be used to explain why inflation occurs in some product markets and not all. This theory is only limited to oligopolistic and monopolist market types whereby firms in these markets dictate the prices of goods. They tend to raise the prices when there is a need for more prices or when compensating costs of production incurred (labor and raw materials) due to the imperfect competition they are able to administer prices anyhow and thus inflation. But this is only in the above two markets; the other markets like perfect competition and monopsony have a rear chance of rising prices so as to increase the profit margins since the price is dictated by all participants in that market. Therefore, the cost-push theory has weakness in explaining as to why inflation occurs since it does not cover all markets. References Agarwal, P., 2017. demand pull inflation. macroeconomics -intelligent economics, p. 1. Amadeo, K., 2017. economic theory; cost-push inflation. The balance, pp. 1-2. Blinder, A. S. J, W., 1988. Economics; Principles and Policy. San Diego.: Harcourt Brace Jovanovich, Publishers. Dr Econ, 2013. education publications. [Online] Available at: https://www.frbsf.org/education/publications/doctor-econ/ [Accessed 23 April 2018]. muley, R., 2009. economic discussion. [Online] Available at: https://www.economicsdiscussion.net/essays/inflation-essays/essay-on-inflation-types-causes-and-effects/17400 [Accessed 23 April 2018]. Thorp, W. Quandt, R., 1959. The new inflation. north London: s.n.

Battle Of Little Big Horn Essays - Plains Tribes, United States

Battle Of Little Big Horn Five springs ago I, with many Sioux Indians, took down and packed up our tipis and moved from Cheyenne river to the Rosebud river, where we camped a few days; then took down and packed up our lodges and moved to the Little Bighorn river and pitched our lodges with the large camp of Sioux. The Sioux were camped on the Little Bighorn river as follows: The lodges of the Uncpapas were pitched highest up the river under a bluff. The Santee lodges were pitched next. The Oglala's lodges were pitched next. The Brule lodges were pitched next. The Minneconjou lodges were pitched next. The Sans Arcs' lodges were pitched next. The Blackfeet lodges were pitched next. The Cheyenne lodges were pitched next. A few Arikara Indians were among the Sioux (being without lodges of their own). Two-Kettles, among the other Sioux (without lodges). I was a Sioux chief in the council lodge. My lodge was pitched in the center of the camp. The day of the attack I and four women were a short distance from the camp digging wild turnips. Suddenly one of the women attracted my attention to a cloud of dust rising a short distance from camp. I soon saw that the soldiers were charging the camp. To the camp I and the women ran. When I arrived a person told me to hurry to the council lodge. The soldiers charged so quickly we could not talk (council). We came out of the council lodge and talked in all directions. The Sioux mount horses, take guns, and go fight the soldiers. Women and children mount horses and go, meaning to get out of the way. Among the soldiers was an officer who rode a horse with four white feet. [This officer was evidently Capt. French, Seventh Cavalry.] The Sioux have for a long time fought many brave men of different people, but the Sioux say this officer was the bravest man they had ever fought. I don't know whether this was Gen. Custer or not. Many of the Sioux men that I hear talking tell me it was. I saw this officer in the fight many times, but did not see his body. It has been told me that he was killed by a Santee Indian, who took his horse. This officer wore a large-brimmed hat and a deerskin coat. This officer saved the lives of many soldiers by turning his horse and covering the retreat. Sioux say this officer was the bravest man they ever fought. I saw two officers looking alike, both having long yellowish hair. Before the attack the Sioux were camped on the Rosebud river. Sioux moved down a river running into the Little Bighorn river, crossed the Little Bighorn river, and camped on its west bank. This day [day of attack] a Sioux man started to go to Red Cloud agency, but when he had gone a short distance from camp he saw a cloud of dust rising and turned back and said he thought a herd of buffalo was coming near the village. The day was hot. In a short time the soldiers charged the camp. [This was Maj. Reno's battalion of the Seventh Cavalry.] The soldiers came on the trail made by the Sioux camp in moving, and crossed the Little Bighorn river above where the Sioux crossed, and attacked the lodges of the Uncpapas, farthest up the river. The women and children ran down the Little Bighorn river a short distance into a ravine. The soldiers set fire to the lodges. All the Sioux now charged the soldiers and drove them in confusion across the Little Bighorn river, which was very rapid, and several soldiers were drowned in it. On a hill the soldiers stopped and the Sioux surrounded them. A Sioux man came and said that a different party of Soldiers had all the women and children prisoners. Like a whirlwind the word went around, and the Sioux all heard it and left the soldiers on the hill and went quickly to save the women and children. From the hill that the soldiers were on to the place where the different soldiers [by this term Red-Horse always means the battalion immediately

Erosion and Deposition essays

Erosion and Deposition essays Erosion and deposition, two actions that shape the world. Without them, earths landscaping would be similar to mars. Erosion is often confused with weathering, people believe that erosion is the act of breaking down sediments when in fact it is a mode of transportation for these broken down sediments. Such modes of transportation are; running water, glacial movement, and wind. Erosion by definition is, the process by which earth materials are moved by natural agents like moving water, wind and ice. Deposition is the depositing of theses sediments in certain areas. for example wind deposits sand on any object where it continues to be deposited and forms a sand dune a large deposit if sand. erosion and deposition happens in many ways in forms and in many places. Running water is the most effective agent of erosion on the earth. running water includes all water that falls on earth and moves down hill under the pull of gravity, be it rain, snow or any other form of precipitation. like other agents of erosion, waters energy comes from the sun. The sun lifts water by evaporation and eventually it is redeposited all over the world. A key word to running water is carrying power. the carrying power of any source of running water is indicated by the amount and size of the sediment in the water. some other key words are, slope, and velocity. The greater the slope of the bed of a stream, the greater the velocity (or speed) the water will have, then the greater the carrying power and in turn the greater the erosion. running water erodes surfaces by a force called abrasion. Running water breaks up its bedrock by a grinding action called abrasion. the body of water will use the sediments its carrying, (pebbles, sand, gravel, boulders), as cutting tools to wear away at anything in its path. A river will roar straight down a mountain carrying anything in its path because the mountain is on a slope, the...

Stadiums are bad for economy of a city and tax payers pay the cost (4 Research Paper

Stadiums are bad for economy of a city and tax payers pay the cost (4 real life examples, TABLES AND CHARTS) Cost enefit analysi - Research Paper Example However, the income generated in the stadiums does not directly benefit the taxpayers and the residents of the city. The amount that the fans spend when watching a match does not benefit those who work in the stadiums. The amount does not lead to increased growth of the local economy because the amount is not included in the local economy. The employees, who work in the stadiums and other sources of the stadiums like the taxpayers, do not benefit from the money earned. Instead, the biggest share of the amount pays the players. However, most of these players in many cases do not belong to the local community. Therefore, the local community, which pays tax to help in construction of the stadiums, does not benefit too. Though the stadiums collect large amounts of money, the money is spent in other locations (Barros et al. 42). Taxpayers who contribute towards the construction of the stadiums do not attend the events that take place in the stadiums yet they pay for the events indirectly through tax. Stadiums fail to improve and develop the local economy because it concentrates more on the intensity of labour. In this case, low levels of unskilled type of labour activities take place within the metropolitan area. The people who benefit from this type of unskilled labour do not get high wages or salaries. This leads to a fall in the share of the income of the region because those who are highly skilled do not get a chance to get a job in the stadiums. The jobs that the local community gets are either temporary types of jobs or part time jobs, which are not effective to improve the economy of the local region that has the stadium facility. Construction of a stadium assists a team from the community. However, the players who play for the city do not live in the city. The assumption made by the metropolitan is that even if the players do not contribute much in building of the stadium, maybe they spend their money doing shopping and paying house taxes (Andreff and Szyman ski 56). However, most players have houses far away from the cities in where they live with their families, do shopping, and spend their leisure time. The space used to construct the stadium is large enough hinder expansion and development of a city. Those people whose land is taken to cater for the area of construction of the stadium get angry and leave the city (Morris 67). However, the people who leave the city may be good businesspeople who can invest and create job opportunities for the local community and by doing so; the economy of the city can grow to a higher level. Some of those people could be good investors, and this hinders them from investing in construction of commercial buildings, which would bring more income to the city through tax and to the dwellers of the city. When a city lacks potential investor to invest in the transportation sector and other smart type of investments, which lead to economic growth, the economy is likely to go downwards. Therefore, constructi on of the stadium does not support a city’s expansion and development. The cost of operating the stadium is very high. However, this amount used in maintenance and operations in the stadium

Chipotle Mexican Grill in Japan Assignment Example | Topics and Well Written Essays - 250 words

Chipotle Mexican Grill in Japan - Assignment Example However, over-regulation continues to restrain the economic growth and slows down the investment. To overcome this Chipotle must come up with a strategy that will make the market more accessible. Many governments continue to intervene in the trade and Japan is no exception. Tariffs, subsidies, and currency controls are some of the policies that chipotle has to put into consideration. Chipotle must sign a legal contract with the government of Japan through the law applicable to the contract, stating precisely the obligations and the methods of running the business (Yoshitomi, 6). With the high advancement of technology in Japan, many fast food shops have adopted a method where customers buy tickets for the food they want over the counter. Chipotle uses this method in all our restaurants and this will work to their advantage. The political environment is conducive since the country is politically stable and policies for foreign investments have already been put into place. In such a stable environment, Chipotle will definitely thrive in

Introduction to Santander and its market plan

Introduction to Santander and its market plan Santander is one of the largest financial institutes in the world with a consumer base of 66 million people worldwide functioning in 40 countries with 150 years of experience making it the 5th largest bank in the world by profit and the 7th largest by market capitalization (Santander Home Page). The success of a business lies with its collaboration and communication strategies with its customers and clients (Kotler Sitawan, 2007). Santander has enhanced and developed its business by emphasizing the need to communicate and collaborate with consumer and customer demands prior to financial profit and organizational benefits; this is the biggest secret to its success. Marketing has evolved a great deal in the past decade and Kotler describes marketing as the process by which companies create value for customers and build strong relationships in order to capture value from customers in return (Kotler, 1999). 1.1.1 Marketing plan and mission the mission of Santander is dedicated to being a resilient financial institute while embracing a culture of market orientation and making customers priority and forefront of every strategy or plan formulated. The marketing plan for Santander hence stands to endeavor and to seek out and conserve the buoyancy of its customers and offer generous services aligned with consumer expectations and demands (Santander Home Page). 1.1.2 Marketing plan and vision- the vision henceforth is aptly aligned with the mission of the organization by unremittingly creating value products for customers offering a sense of belonging and a family environment where services are beneficial according to their requirements (Santander Home Page). 2.1 Marketing plan in terms of changing market trends Marketing has evolved a great deal and Kotler defined these changes in three stages (1) marketing 1.0 (2) marketing 2.0 and (3) marketing 3.0 (Kotler Sitawan, 2007). The 1.0 marketing strategy is epitomized by Henry Fords marketing strategy with respect to his T automobile Model stating any customer can have a car painted any colour that he wants so long as it is black; illustrating that marketing is about selling a single product on a large mass scale bearing in mind feasibility and low cost (Kotler Sitawan, 2007). Henceforth marketing 2.0 signifies technological trends of marketing epitomized as age of participation where collaborative marketing strategies i.e. news, advertisements and online marketing approaches like Wikipedia, YouTube, Facebook, Twitter etc are used for marketing products and services. Most of the organizations functioning in the business world follow and adhere to marketing 2.0 strategies but with the changing trends corporations like Santander have altered th eir marketing strategies by collaborating marketing 2.0 and marketing 3.0 strategy where information technology is collaborated with global marketing approaches as 3.0 is an approach that addresses concerns and desires of global citizens (Kotler Setiawan, 2007). Santander has improved and enhanced its marketing products and service by offering online banking to its customers. However as the competitive market has evolved fiercely the organization has realized a need for change with reference to their services. The rapidly advancing technological trends and consumer demands in accordance to it Santander has aimed to leverage its consumer base to escalate its revenue stream while offering extended services in banking to its customers. Taking all these factors into consideration a marketing plan for Santander thus formulated was to introduce a much more advanced and improved version of online banking ensuing releases supplements new features and functionalities to make it truly state-of-the-art (Santander Home Page). A brief outline of its marketing plan thus follows: 2.1.1 E-Services The corporation with the changing trends aims at the best quality services that are beneficial and according to customer demands and requirements. Santander has launched an online direct savings for Family Planning and Education and is offering the following:  · Childrens savings accounts  · Education savings accounts  · Holiday savings accounts  · Retirement savings accounts While offering these Santander offers the following additional services to its best eminence (Santander Home Page):  · Accepting deposits  · Lending loans  · Transfer of money  · Trustee business  · Safekeeping  · Government business  · Venture capital offering loan for initiation of a risky business  · ATM  · Phone and internet banking  · Deposit insurance schemes 2.2 Marketing plan and product analysis in terms of marketing environment and competitors Family planning and educational savings account is offered by every bank in the world. Santanders marketing environment is highly competitive and rapidly evolving with institutions adapting to advance and current marketing trends in order to enhance consumer base. What makes Santander different and unique in its marketing strategy and service offers is their cost effective and consumer reliable savings accounts and services that prove to be beneficial to their customers in the long and short term. Following is a comparison of its competitors to the e-savings services it offers: Source: www.comparethemarket.com Analyzing the market environment and market trends, Nationwide offers award winning savings accounts with their e-saver account acknowledged by Money-facts as one of the most consistently high-paying internet savings account between 2005 and 2008. The service however is limited and targets a particular set of customers those who can afford it activating it by depositing  £5,000 in their accounts. Their cost-effective and premier services are limited to a particular class in society which is also evident in their limited advertising strategies. The services they offer are (www.natwest.co.uk):  · 2.00% gross p.a./AER with no more than 3 withdrawals annually otherwise it may result in low interest rate  · Savings from  £1 to  £500,000  · Customers holding a Nationwide Flex Account is offered to set up a high interest internet savings account  · Customer not a Nationwide Flex Account members are obligated to open a Flex account online alongside an e-savings Plus Abbey is a collaborative of Santander and is ranked as one of the 10 largest banks worldwide. On the other hand Abbeys marketing strategies and services seem more business oriented with the aim of enhancing revenue stream while offering customer satisfactory services and products. Abbeys allow its customer to open a savings account with a minimum deposit of  £1 while offering them an interest rate of 2.50%. Although a lot of other banks provide the same service i.e. opening a savings account for the amount of  £1 the difference is highlighted in their interest rates which are less then Abbeys. Abbey offers interest rates and savings accounts which helps customers in achieving their saving targets for short and long term. Their advertisement and marketing strategy invokes customers stating whether youre saving up for a new car or just for a rainy day you can get their quicker with an Abbey savings account (www.abbey.co.uk). Abbeys savings account are designed and formulated to suit variety of needs of customers i.e. whether customers are planning to save up annually with the purpose of benefitting from higher interest rates or in need of savings accounts which does not limit withdrawals on the cost of interest rates. The bank offers savings accounts all suited to a variety of customers and a universal mass target. Their product and services are as (Abbeys home page):  · Offers a grand return of 2.50% gross/AER with a bonus of 2.00% gross/AER for the first year while opening a savings account  · Savings from  £1  · Offers round the clock money withdrawals without limitations or penalties  · Calculation of interest on a daily basis with final payment on a monthly basis  · Provision of Financial Services Compensation Scheme Services where savings is cosseted up to  £50,000 The market environment after analyzing both of these financial institutes seems to be fiercely competitive. The comparison of both distinguishes the aims and objectives of both on different yet same plane e.g. Nat-west targets a particular class with limited services with no compromise on quality or performance; hence confining a major part of its services to business customers and their investment securities. In simple words the services of Nat-west are beneficial and reserved for the elite. Abbey, conversely, appeals to the needs and demands to a variety of investors big or small and their services and products are designed for all classes. Evaluating products and services of these two competitors Santander aims to offer services that are not reserved or confined to just one class or a particular set of targeted customers. To establish a strong market plan and marketing approach Santander has launched branches in various destinations nationwide emphasizing that location is significant in marketing strategies. The location of the branches is vigilantly planned out i.e. on high streets and malls etc which are easily accessible by customers. Santander has also invested in promoting branches in the rural area by carefully evaluating the saving rates in both rural and urban areas; and after careful evaluation it seems that people in the rural area tend to save up more as compared to urban areas. Apart from this Santander has launched an easily accessible e-savings family and educational accounts by enhancing its profit margin by 3% (Santander Home Page). The reason for this improvement in profit scale is beneficial with reference to organizational marketing benefits and customer requirements and demands e.g. this service is offered online making it more cost effective i.e. not investing in staff, branching or online advertisement and by offering online bank statements it saves up on cost of postal or printing. Hence it proves beneficial for both customer and the Bank. Santander offers the following services in a competitive market environment (Santander Home Page):  · Great return of 3% gross/AER including a bonus of a free laptop after one year on first commencement of the account  · Savings from  £1  · Customers with current accounts can set up savings accounts on high interest rates  · Withdrawal of money anytime with interest generating on an annual basis  · Customers with e-savings accounts are entitled to a 25% discount on travel 2.2.1 SWOT analysis of Santander Strengths v Introduction to e-savings interest account v Comparatively better interest rates v Ideally suited to a variety of needs v Provision of better discount offers v Being more cost-efficient through e-services Weaknesses v Increased costs associated with more benefits to attract customers Opportunities v Introduction of new branches in rural areas v Moving a product into a new market sector v Benefitting from new technological trends i.e. e-savings and online banking Threats v Increasing competition and threats to the Banking industry from other companies v Decreased investment in savings account due to the current financial climate 2.3 Marketing plan in terms of marketing environment and consumer behavior The marketing environment assessed and evaluated for a marketing plan is derived from two factors (1) motivational factors of consumer attitude (2) amendment of marketing strategies according to changing consumer attitudes and demands (Kotabe Helsen, 2010). Hence in this scenario the marketing environment thus assessed for apposite marketing management are derived from two factors (1) motivational factors or aspirations of people whether to having savings or not (2) amending interest rates with changing consumer attitudes and demands. While evaluating the marketing environment and consumer demands organizations should evaluate products that are in the market and are not appealing to consumers; the best way to overcome such a challenge for the marketer is either to find ways to change the product or change consumer perception (Elliot Roach, 1991). In the banking sector it is known fact that the amount of savings by a consumer escalates with the increase in their income and as econom y strengthens the volume of savings by individuals is likely to grow (Johnson 2004). It is for this reason that consumer attitudes and motivations must be evaluated and aptly assessed to better comprehend how and why flux in savings occurs. What motivates people to save? this aspect of consumer attitude has been researched by the Survey Research Center where it analyzes and evaluates consumer attitudes towards savings. Their findings demonstrate that consumer save for a variety of reasons different from the other and the two major reasons hence highlighted are of two kinds (1) the survey showed that 40 to 45% of individuals save for emergencies or for a rainy day to eliminate the chances of being broke if ever unfortunate turn of events may occur (2) 70% of the individuals surveyed gave a positive outlook to their savings stating that they would save for an early retirement or for family and educational needs or to purchase a house or start a small business (Spiegel Samuels 1984). Due to these factors Santander strives and seeks to preserve and attain consumer confidence by offering products that are aligned with their attitudes and demands and services that comply with their life aspirations and their needs for savings. The following critical path or marketing plan analysis has been established by the organization to follow the launch of e-services: 3.1 Marketing in terms of technological and media trends Kotler has described the enablers of new wave technology the rise of social media and has further classified it into two categories (1) expressice social media (2) collaborative media (Kotler Satiawan, 2007). In recent years the World Wide Web has become one blog and has evolved personal communication for availing economical benefits and gains. This has given rise to new technological trends and changing marketing strategies for organizations like Santander. Consumers products in quick access and easily managed are now rapidly becoming popular by means of e-services or the internet as business social media is low-cost and bias-free and it will be the future of marketing communications (Kotler Satiawan, 2007). Trend-watching becomes essential when it comes to promotion, pricing, positioning and executing a product into the market as it summarizes consumers motivation for product co-creation (Kotler Satiawan, 2007). 3.1.1 Promotion- online advertising a means of collaborative social media trend is rapidly evolving and developing in the business world. The Internet Advertising Bureau and Price water-house Coopers, surveyed a report with reference to online advertising and its growing consumer appeal stating that it grew 41.2.% to reach  £2.02 billion in 2003and it exceeded by 11.4% market share against 10.4% traditional and conventional advertising media i.e. newspapers and magazines. The traditional advertising market saw a 2.9% decline in their market share in 2008 against internet advertising (Shampine, 2003). The three principle categories in online advertising formats i.e. display advertising, paid-for-search and online classified advertising grew by 35%, 52% and 45% respectively generating revenues of  £453.7 million,  £1.2 billion and  £379 million annually, respectively (Shampine, 2003). Recent years have shown a thrust in technological trends particularly in E-services and it is anticipated that this impetus will escalate and advertisers feel prone towards experimenting and benefitting from these technological trends and creating more innovative and appealing advertisements to enhance consumer base. In response to this drastic technological change, Santander Bank is promoting its business through operating a very user attractive website and by using the social Medias such as facebook and twitter. Companys website is where promoting the business also the main aim is to facilitating the customers and management perceived the healthy impacts on customer base of the company. Hence, online advertisements are more beneficial for organizations like Santander. 3.1.2 Pricing- the pricing for the service offered by the Bank should be aligned with consumers motivation for product co-creation. The interest rates should be amended and modified with the changing consumer attitudes and their feasibility. Market evaluation hence for expressive social media becomes essential for Santander to understand and collaborate with consumers and their expectations associated with the organization. 3.1.3 Products- Santander management is continuously seeking the new ways to meet up the needs and demands of their customers by offering them the more competitive and versatile products. The e-savings offered by the Bank is offered to appeal consumers who are pursuing means to save up for a better tomorrow for their families and child well being. The services online offered by Santander include Childrens saving accounts, Education savings accounts, Holiday savings account and Retirement savings account. 3.1.4 Placement- Internet and web has become the fastest growing convenience in the past recent years. However, the bank is offering the combination of both services; online and offline services. Considering that there are areas where the branches have not been setup, e-services are ideal for the customers to access their account details, statements and deposits online. 4.1 Marketing in terms of future sustainability According to the projections released by the Office for National Statics, the population in the UK is anticipated to increase by 4 million to 65.6 million by 2018 highlighting a 1.2% incline per annum. The statistics illustrate that the working population defined as individuals between 16 and 59 is anticipated to increase by 14% i.e. from 38.1.million to 43.3 million in the span between 2008 to 2033. This also means a 1.2% increase per annum and since this is the target of Santanders e-savings services the market evaluation and product projection is carried out with reference to these statistics and information. (Source: www.statistics.gov.uk/pdfdir/pprojnr1009.pdf). According to a published report by Mintel Corporation Ltd. people investing in savings accounts average percentage stands at 40% and which is expected to rise to 42.1% by 2012; demonstrating a  £95.14 per head savings that is to increase to  £98.37 and  £101.29 in 2011 and 2012 respectively (www.statistics.gov.uk). Bearing in mind all these figures and statistics the future prospects of Santanders e-savings can be made hence: Net profit 4,685 5,109 5,538 For future prospects and the firms future reputation will be well managed by controlling launch product effectively and aptly by  · Calculated planning of the e-savings service after vigilant market environment and consumer behavior evaluation and assessment  · Conducting online surveys and creating blogs for feedback and evaluating possible opportunities for modifying product according to consumer needs  · Managing online project management by establishing monitoring and task management teams  · Viral circulation strategies i.e. advertising through expressive social media and collaborative social media  · Refining formats i.e. pricing, promotions, bonuses and discount rates, up-sells and continuous improvement programs for the services being offered  · Synchronizing efforts with in-house staff, outsources and vendors and deliverables from project principles  · Setting up a customer service online operating team available to consumer round the clock. 5.1 Conclusion When undertaking a sustainability initiative it is important to measure the costs, savings, and revenues and other benefits to get all stakeholders on board and the measures should be accurate and honest to evaluate the impact of initiative on financial return and intangible benefits (Cooperman Gifford, 2008).Santander is keen on adapting to the changing technological trends as due to globalization the world has become one block where exchange of ideas, thoughts, personal communication and information is carried out through the evolving internet trend. As the statistics show online advertising is rapidly becoming popular due to the vastly growing number of consumers approaching firms and organizations for their needs and requirements by e-services. The future for Santander stands bright and the high reputation is evident from its inclining market share and consumer base by adapting to the 3.0 marketing strategy in todays business world. This will also enable the organization in comm unicating and collaborating with its customers in a better way and better comprehend their needs and demands and modify their products accordingly.